$100000+ in sales and 10x ROAS

US-based client in the portable furniture space

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Scaling PPC Profitably for a US-Based Furniture Brand

Scaling PPC Profitably for a US-Based Furniture Brand

Project Overview

Our client, a US-based brand in the portable furniture industry, had established product-market fit but was struggling to scale profitably through paid channels. They had strong organic demand, but their PPC campaigns were inefficient, expensive, and not aligned with buying intent.

We took over their PPC operations and implemented a structured, intent-focused approach. Over just two months, the brand saw exceptional growth across revenue, return on ad spend, and cost efficiency — proving that strategy, not budget, was the real bottleneck.

$100K+ Revenue in 60 Days

Achieved over $100,000 in total revenue while improving overall ad efficiency.

10X ROAS Through Intent-Based Campaign Design

Rebuilt campaigns around buyer awareness levels to ensure every click had high purchase intent.

9% ACOS & $55K+ From PPC Alone

Reduced wasted spend, optimised bidding, and funnelled the budget to high-performing SKUs and search patterns.

Problem

Despite having a strong product and steady organic sales, the brand’s PPC efforts were not translating into profitable scaling. Their challenges included:

  • Campaigns grouped by product category rather than buyer intent

  • Bloated campaigns containing too many mixed keywords

  • Low CTR due to generic ad copy

  • Misalignment between ads and landing page messaging

  • Promoting too many SKUs, including non-performers

  • Inefficient spend due to lack of negative keywords and weekly search term analysis

  • Inconsistent performance signals that made automation ineffective

The result: High cost per click, unclear insights, and campaigns that weren’t compounding effectively.

Solution

To turn PPC into a scalable growth channel, we implemented a performance-first approach across structure, targeting, and automation.

1. Restructured Campaigns for Buyer Intent

We reorganised campaigns to match search behaviour — problem-aware, product-aware, and branded — ensuring each keyword pool had unified intent signals.

2. Prioritised High-Performing SKUs

We paused 40% of the catalogue and focused the budget on the top 3 SKUs with strong demand, better margins, and the highest sales velocity.

3. Rewrote Ad Copy for Higher CTR

Every headline and description was rewritten to match real customer motivations, leading to improved mobile CTR and lower bounce rates.

4. Weekly Search Term Optimisation

By analysing search terms weekly, we added 60+ negative keywords, identified 14 new long-tail opportunities, and reallocated budgets efficiently.

5. Introduced Automation After Cleaning the Structure

Once the campaign signals were strong, we layered in tROAS bidding with strict guardrails — allowing ROAS to compound rapidly.

Process Highlight

Our approach goes beyond lowering CPAs — we focus on building scalable PPC engines. By aligning intent, messaging, landing page experience, and automation, we create systems where paid growth compounds instead of stagnates.

Result

Within just two months, our PPC rebuild produced measurable, profitable growth:

  • $100K+ total revenue

  • $55K+ directly from PPC

  • 10X ROAS

  • 9% ACOS

  • Streamlined campaigns built around buying intent

  • Lower bounce rate and higher CTR on mobile

The brand is now positioned with a scalable, data-driven PPC system that continues to grow profitably.

Client:

US-Based Furniture Brand

Industry:

E-commerce

Duration:

2 Month

Solution:

PPC Strategy & Campaign Restructuring

Services:

Paid Search Management, Campaign Restructuring, Keyword Intent Mapping, PPC Optimization, Landing Page Alignment, Automation Setup (tROAS), Search Term Analysis & Reporting

Technologies:

Google Ads, PPC Automation Tools, Search Term Analytics, Landing Page Optimization Frameworks

Frequently Asked Questions

Your Questions,
Clearly Answered

Everything you need to know about getting started with DIGI PERISCOPE.

What makes Digi Periscope’s Amazon services different?

Digi Periscope combines analytical precision with creative strategy to deliver measurable growth. Each solution is data-backed, platform-compliant, and customized to fit the brand’s category, audience, and business objectives.

Results vary based on account history and product category. However, most clients experience visible improvements in traffic, conversions, and ad performance within the first 60–90 days of structured optimization.

Yes. Digi Periscope offers full-service Amazon management, covering Sponsored Ads, SEO optimization, catalogue maintenance, refunds, and compliance monitoring ensuring smooth performance across all operational areas.

Absolutely. Digi Periscope supports brands across major global marketplaces including the U.S., UK, UAE, Canada, and India, offering region-specific strategies and multilingual optimization where required.

Clients receive detailed performance reports highlighting key metrics such as sales growth, ACoS, traffic, and ranking changes. All insights are accompanied by actionable recommendations to guide next steps effectively.

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