Product Packaging Design
Packaging Design
Give your ingenious product an eloquent tone, the ‘Shelf-Shout’ that builds up your brand’s promising character in the consumer’s mind instantly.
Design to Communicate
Before your product gets the chance to advocate its brilliant traits, it is the packaging that communicates on behalf of your product, competing with other brands. The packaging design should be a blend of aesthetics and functionality that along with creating an emotional connect with the audience also disseminates the information of the product quickly and simply, and at Digi Periscope, our integrated research, marketing analysis and design intelligence helps you achieve just that. We are one of those rare packaging design companies who pick a desire and embody them into a design.
Understanding the Difference
There is a fine line between package design and structural package design. We understand what the need of the hour is and accordingly make decisions. Is it the package design that does not work in the market or is it the structure due to which consumers can’t hold the product? Being a package design company, it becomes imperative to look at every aspect and find the core of the problem. These observations and study results help us decide what the need of the hour is and how to proceed for the same. We have helped numerous brands design and redesign the package from scratch after formulating their brand strategy.
Noticeable Facts
● Businesses have reported a 20-30% increase in consumer interest when those businesses show strong attention to packaging
● 40-50% of the population in the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact.
The Creative Big Band
Humans are creatures of visual appeal. And when it comes to food, presentation matters a lot. The packaging design of food products plays a vital role in consumer purchase-decision and shaping their perception of the brand. We understand the consumer decision-making funnel and accordingly plan the design process. FMCG is one of our flagship domains. We have worked upon numerous brands in establishing a powerful packaging brand asset. We are one of the top choices for brands when it comes to selecting food packaging design companies.
Product Persona
Product packaging is basically selecting the right attire for your brand. Because it is said enough times and we do believe it—treat your brand as a human who wants to have a relationship with other people. Thus, giving it the right look will attract the right eyeballs. Sometimes, it can even transform the brand into eye candy. And dictate the purchase decision of your consumer.
Since your product is human, it should be able to convey the problems it addresses or the pleasure it departs. This is where our design intelligence steps in. Understanding the dynamics of consumer and the product package, every decision made—right from font size to background colour—is thought through. We ensure your product package design fits the bill of a smart speaker and a solution provider at the same time.